Be Your Own Brand (BYOB) is the culmination of Sheila Coates’ two decades of experience as a marketing executive specializing in artist development, branding and imaging. Coates understands the importance of creating and maintaining a consistent visual presentation that is authentic and generates a sense of confidence and character in order to succeed in today’s competitive marketplace.
During her tenure in the music industry, Coates worked with some of the most recognizable names in the business. She inspired, cultivated, and provided guidance to many artists who went on to achieve platinum-selling status. The list reads like a “Who’s Who” in popular music —Mary J. Blige, Sean “P. Diddy” Combs, Santana, Toni Braxton, Lenny Kravitz, Barry White, Jill Scott, Babyface, Monica, Angie Stone, Q-Tip, Lalah Hathaway, and many others.
Through BYOB, Coates has consulted with executives at Fortune 500 companies including; Coca-Cola, NBC/Universal, Comcast, StateFarm Insurance and Neutrogena to name a few. She is a frequent speaker at non-profit conferences and organizations such as Dress For Success, WICT (Women in Cable & Television) The Kanye West Foundation, Women’s Step Up Network and various high schools.