Samantha Abrams, a longtime Washington-based corporate and nonprofit business strategist, is the Executive Director for the March on Washington Film Festival (MOWFF). In this role, Ms. Abrams is responsible for leadership of the organization which includes overseeing MOWFF’s strategic direction, fundraising, and partnerships. The March on Washington Film Festival finds, encourages, and brings to life stories of both icons and foot soldiers from the Civil Rights Movement. MOWFF educates, inspires and motivates people to have a better understanding of our history.
Before joining MOWFF, she was responsible for strategy and development at the Black Women’s Health Imperative and served as a senior member of the team. Prior to joining the Imperative, Ms. Abrams served as a consultant to government interest companies, nonprofit associations, and business owners. During her 17 years in corporate and nonprofit roles, Ms. Abrams has become a seasoned expert in creating successful for-profit and nonprofit partnerships, leading corporate social responsibility initiatives and fundraising.
Previously, Ms. Abrams served GEICO Insurance Company for twelve years where she served in many leadership roles in Public Affairs and Marketing. She was responsible for designing affinity partnership programs, activating the federal workforce through dynamic program alignment and multi-channel advertising campaigns. Additionally, she managed multi-million-dollar marketing budgets and supported the execution of the company’s social responsibility goals and diversity initiatives. Ms. Abrams has had long-term relationships with many legacy civil rights and nonprofits organizations. She ensured corporate commitment included financial and talent support, lead employee participation and provided Board support nationwide.
A proud mother to Zoie and Zion, Ms. Abrams is also a successful co-owner of her local family Caribbean restaurant.