As Co-founder, of FUBU--"For Us, By Us"— Carl Brown help create a distinctive line of jerseys, jeans, outerwear, and a host of other related gear and accessories with a decidedly urban style to them. FUBU’ s phenomenal success has made mainstream apparel companies realize the potential for fashionable sportswear that appeals not just to trendsetting urban youth, but to copycat mainstream teens as well.
Raised in Hollis, Queens, New York, Carl is Co-Founder of a company that earned $350 million in revenues in 1998, placing it nearly in the same stratosphere as such designer sportswear labels as Donna Karan New York and Tommy Hilfiger. FUBU signed a deal with the National Basketball Association (NBA) to make FUBU "NBA" gear, and launched a separate line of women's apparel called FUBU Ladies.
In 2001, Carl launched FB Entertainment and FUBU Films. He collaborated with Universal Records to release a hip-hop and R&B compilation CD that sold over 500,000 copies generating over $4 million in revenue. In 2005, Carl positioned the FUBU Corporation as the primary sponsor of Mike Harmon Racing for the NASCAR-BUSCH Series. This multiyear partnership introduced the 1st black owned Company to race in the BUSH and NEXTEL CUP Series. Currently, Carl and the FUBU quartet have expanded their company’s portfolio with the acquisitions of Coogi Sportswear, Crown Holder apparels and Heatherrette clothing.
In 2006, Carl launched his own Wine & Spirits division by introducing Seraphin Cognac and Erotique Liqueur to the market. In 2013, Carl Brown launched the FUBU Personal Care Line with a mission to provide personal care and grooming products specifically for the male and female African American market. In 2017, he launched a premier boutique hospitality brand, hotelFUBU.