In 2009, Rich became a Global Market Research Analyst for Prudential Financial. While there she conducted over 70 financial behavior studies including the Obama’s Veterans Initiative. During her final year at Prudential, she helped the company’s Annuities division grow from #16 in Service to #4, helping the company save $6 bil.
After leaving, Rich founded The Wealth Factory with a mission to provide equal access to financial literacy across the world. Today her company designs WealthyLife financial literacy education technology games. The online games are supported by a financial curriculum, programming and activities, walking people from birth to retirement in 12 subjects.
The first game released is titled CreditStacker. This match-three game, like Candy Crush, allows users to swap colored pieces representing the 5 major credit types, to pay off debt, achieve a high credit score, and learn from the multiple-choice questions. It has been named the best financial literacy product in the country by The White House, Department of Education, and JP Morgan Chase.
In August 2017, the company launched the full product version of CreditStacker, exceeding 200,000 downloads in 60 countries in 21 languages in two weeks. In fact, each year the Google Top 50 Apps department selects 10 apps they feel are the most promising in the world.
The Wealth Factory’s goal is to transform financial marketing to financial education while reducing poverty, increasing financially savvy citizens, raising financial product ownership and building better financial ecosystems.
In early 2017, Rich also released her first book – The History of the Black Dollar – with the foreword written by Dr. Maya Rockeymoore. The book takes readers on an economic journey through history to depict the major milestones, historic figures and upcoming leaders.
Later that year, she was honored to be named Hamptonian of the Year and help found the Hampton University Entrepreneurship and Innovation Institute. She is also a proud member of the 2016 HBCU 30 Under 30, Hampton 40 Under 40 and Google Top 30 Black Female Founders.