Speaker Bio

abaylin@nul.org's picture
Alba Castillo Baylin
Vice President, Community & Stakeholder Relations North America Group /The Coca-Cola Company

Alba Baylin leads community giving and engagement, stakeholder relations, employee volunteerism, disaster relief, community board placements, and the 5by20 women’s initiative for Coca-Cola North America.  

She was vice president of customer marketing for Foodservice customers from 2015 to 2018.  Before that, she served as Hispanic marketing group director for Coca-Cola North America, where she led the company’s largest-ever Hispanic-focused marketing program for 2014 FIFA World Cup. Baylin joined Coca-Cola in 1999 after ten years in the hospitality industry.

In 2018, the Association of Latino Professionals for America (ALPHA) and Fortune Magazine recognized Baylin as a Top 5 Latina Rising Star. She has also been recognized as a Latino Leader of the Future by Latino Leaders Magazine. She serves on the board of the Georgia State University Foundation, Junior Achievement of Georgia, Hands on Atlanta and is a graduate of Leadership Atlanta, class of 2018.

Born in Bucaramanga, Colombia, Alba holds a bachelor’s degree from Florida International University and an MBA from the Robinson College of Business at Georgia State University.