Speaker Bio

Sheila-Coates's picture
Sheila Coates
Founder/Be Your Own Brand

Be Your Own Brand  (BYOB) is the culmination of Sheila  Coates’ two decades of experience as  a marketing executive specializing in artist development, branding and imaging. Coates understands the importance of creating and maintaining a consistent visual presentation that is authentic and generates a sense of confidence and character in order to succeed in today’s competitive marketplace.

During her tenure in the music industry, Coates worked with some of the most recognizable names in the business. She inspired, cultivated, and provided guidance to many artists who went on to achieve platinum-selling status. The list reads like a “Who’s Who” in  popular music  —Mary  J. Blige, Sean  “P. Diddy” Combs, Santana, Toni Braxton, Lenny Kravitz, Barry White, Jill  Scott, Babyface, Monica, Angie Stone, Q-Tip,  Lalah  Hathaway, and many others.

Through  BYOB,  Coates  has  consulted  with  executives  at  Fortune  500  companies  including;  Coca-Cola,  NBC/Universal,  Comcast,  StateFarm  Insurance  and  Neutrogena  to  name  a  few.     She  is  a frequent  speaker  at  non-profit  conferences  and  organizations  such  as  Dress  For  Success,  WICT (Women in  Cable &  Television) The Kanye West  Foundation, Women’s Step Up Network  and various high schools.