lprice21@nul.org

Lisa Price founded her hair care and cosmetics company Carol’s Daughter in 1993, working out of her Brooklyn kitchen. More than a quarter of a century later, amidst massive industry disruption, changes in leadership, and acquisition by L’Oréal, Carol’s Daughter is a nationally recognized brand that continues to thrive and remain relevant. During the Obama administration, Price was appointed to the National Women’s Business Council, an independent source of advice and policy recommendations on economic issues that face female business owners. She is the recipient of numerous honors, including the National Black MBA Association's Entrepreneur of the Year Award, the Working Woman Magazine’s Entrepreneurial Excellence Award, and a Cosmetic Executive Women Achiever Award. She is also the author of the best-selling memoir Success Never Smelled So Sweet. In 2021, Price and Carol’s Daughter partnered with The Mama Glow Foundation to launch Love Delivered, an initiative focused on raising awareness of the Black maternal health crisis in the U.S.