What's Coming Next In Social Media (And Why Most Businesses Aren't Ready)

Time:
July 30, 2026 - 11:05 AM - 11:20 AM
Room:
Music City Center (Convention Center) // Davidson Ballroom

Urban League Connect

Urban League Connect: Experience & Lounge is the ultimate destination at the National Urban League Conference. This space offers more than networking; it fosters culture, conversation, and meaningful connections. Recharge with coffee, network in the coworking zone, or take advantage of complimentary headshots. Attendees can also enjoy exclusive product launches, celebrity appearances, interactive sessions, and engaging activities. This year, Urban League Connect Experience & Lounge is fully integrated, featuring Health & Wellness, HER Space, KINGS Corner, Creators Suite, and Mom’s Village. Community Marketplace and AI Innovation Station are available in the lounge, during Community Day, and in the virtual environment. Attendees can join remotely and access content after the event concludes.

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Most businesses aren’t losing because their product is bad—they’re losing because they don’t understand how people buy anymore. Social media has shifted from a branding tool to the primary driver of attention, trust, and revenue, but most companies are still operating with outdated strategies.

In this session, Jason Sizer breaks down what’s actually changing in social media from the rise of creator-led trust to the acceleration of live shopping and why most businesses aren’t prepared for it. More importantly, he’ll show how to adapt these shifts into practical, revenue-driving strategies you can implement immediately.