Backing Black: The Brands That Never Left Us

Time:
July 30, 2026 - 2:30 PM - 2:40 PM
Room:
Music City Center (Convention Center) // Davidson Ballroom

Urban League Connect

Urban League Connect: Experience & Lounge is the ultimate destination at the National Urban League Conference. This space offers more than networking; it fosters culture, conversation, and meaningful connections. Recharge with coffee, network in the coworking zone, or take advantage of complimentary headshots. Attendees can also enjoy exclusive product launches, celebrity appearances, interactive sessions, and engaging activities. This year, Urban League Connect Experience & Lounge is fully integrated, featuring Health & Wellness, HER Space, KINGS Corner, Creators Suite, and Mom’s Village. Community Marketplace and AI Innovation Station are available in the lounge, during Community Day, and in the virtual environment. Attendees can join remotely and access content after the event concludes.

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For generations, Black consumers have fueled markets, shaped trends, and built brand loyalty. But some companies have gone beyond advertising campaigns and marketing gestures to invest seriously and consistently Black consumers, suppliers, and entrepreneurs. Which brands have remained in our corner and shown up—not only through products and promotions, but through community engagement and long-term commitment. Attendees will gain insight into the value of supporting businesses that support us, the importance of corporate accountability, and how intentional partnerships continue to reap rewards for bands and consumers alike.

Speakers: 
Nicky Sparrow
Joi Brown