Nelson Boyce is the Director of Agency Business Development at Google overseeing the Publicis Group Holding Company of Advertising Agencies. In this role, Nelson is responsible for designing and implementing partnership initiatives, negotiating large scale complex deals spanning media and platforms. He is also responsible for forging a strong partnership approach to the agency business, growing and diversifying revenue and serving as a key ambassador for Google in the industry.
Prior to Google, Nelson was the Senior Vice President of East Coast Media Sales for BET Networks a division of Viacom Media Networks. In this role, Nelson was responsible for driving linear and digital ad sales revenue. Aside from creating and maintaining a high level of agency and client relationships, Nelson played an important role in the execution of sales strategy and process for the division.
Prior to that, Nelson was the Senior Vice President of Ad Sales Strategy and Marketing at Nickelodeon. He was responsible for supporting senior management in the development of short term and long-range sales strategy and plans, analyzing and developing opportunities for successful new lines of business and representing ad sales in business analyses, deal-making and planning to ensure the division’s continued growth.
Nelson had a number of other roles at Nickelodeon, including Senior Vice President of Digital Ad Sales, and Head of sales for TeenNick, Nickelodeon’s teen-targeted network.
Before coming to Nickelodeon, Nelson spent many years at VIBE, Blaze, Honey and Heart & Soul magazines.
Before switching to media, Nelson was a financial analyst with PaineWebber in their Mergers and Acquisitions group.
Nelson is a graduate of Harvard University and lives in New Rochelle, NY with his wife and son.