Smooth N Groove started with Keon Davis’s vision of being self-sufficient. He combined his competitive spirit with his natural leadership skills to make his dreams come true.
Davis discovered his desire to enhance people’s interest in their heath by opening Smooth N Groove, a smoothie and juice bar with a creative edge. The concept and creativity started with his logo design. As a child, Davis loved the California Raisins so it was only right that the mascots be a modern day twist on that, garnished with big black glasses.
Davis wanted to get his customers excited and ready to groove so he named all of the smoothies, from the Running Man to the Fox Trot, to encourage customers do just that – dance! Smooth N Grove’s location inside a workout facility was key, being already surrounded by those who wanted to better themselves, while offering an open door to those interested in a healthy lifestyle.
Smooth N Groove now has four locations, including two storefronts and two food trucks. As a winner of the 2015 National Urban League Small Business Matters Elevator Pitch Competition and nominee for the 2015 Black Enterprise Magazine Entrepreneur of the Year award, Davis has already made a huge impression.